114 play centres nationwide · and counting

Get your brand in front of 5 million family visits a year. Nobody skips.

Loopzter puts your advert on the big screens inside 114 of the UK's busiest children's play centres, where families sit, relax and watch for up to two hours at a time. No scroll. No skip button. Just your brand, on repeat, in front of the exact people you want.

The captive-attention channel other media can't offer · ★★★★★ in-market family reach

5M+
Family visits / year
114
Play centres & counting
2 hrs
Average dwell time
130M+
Advert views / year
Toy brands ·Cinemas ·Family FMCG ·Days out ·Kids' entertainment ·Attractions · Toy brands ·Cinemas ·Family FMCG ·Days out ·Kids' entertainment ·Attractions ·
The reason it works

Every other channel fights for a fraction of a second. We hold attention for two hours.

You already pay a fortune to interrupt people who aren't paying attention. Loopzter is the opposite: a seated, captive family audience with your brand in front of them the whole visit.

Pre-roll video
~5s

Then the skip button appears.

Roadside billboard
~1s

A glance from a moving car.

Paid social
~1.7s

Average dwell before the scroll.

Loopzter screens
2 hrs

Seated, captive, in-market.

5,000,000+
Family visits across the network, every year

Across 114 play centres and counting, that's over 5 million family visits a year, delivered to a seated audience that can't scroll away. Footfall for our own venues comes from live booking systems; network totals are modelled on conservative averages.

The network

114 family venues, and counting

Loopzter now spans 114 children's play centres nationwide. Run it as a full-network buy, a regional cluster, or a clean single-venue test. Here are a few of the venues in the network.

Jungle World play centre interior

Jungle World Park Leyland

60,550 visits / year

The flagship. Screens and café dwell time where families sit and watch.

Wacky World inflatable park interior

Wacky World Inflatable Park

~50,000 visits / year

A huge black-and-yellow inflatable park with a busy café where families sit, eat and watch the screens.

Jungle World play centre interior

Jungle World Park Blackpool

Growing fast

Our newest site, trading since late 2025 with an audience climbing every month.

Turn attention into action

A QR code on screen turns a bored parent into a buyer.

This is the part billboards and TV ads can't do. A parent sitting with their phone, watching your advert on repeat, is one scan away from buying. Put a QR code on your Loopzter screen advert and you capture the impulse in the moment it happens.

  • Scan to claim an offer, enter a competition or buy on the spot
  • Every scan is measurable, so you see exactly what the screen delivered
  • Perfect for toy launches, film releases, app downloads and sampling sign-ups
  • The captive two-hour dwell is what makes people actually scan
A parent scanning a QR code from a screen advert on their phone
Beyond the screen

The screen is the star. These make it hit harder.

Screens are the core of every campaign. When you want to go further, we can wrap these around them, all in the same family environment, all optional.

Table talkers

Printed adverts on the café tables where families sit and dwell for the whole visit. Your brand at arm's length while they eat.

Booking-confirmation ads

Premium placement on the booking and e-ticket confirmations families open before they arrive. High intent, high open rate.

Email & social

A monthly slot in the venue's email to its customer database, plus posts on its social channels to a warm, engaged following.

In-hand sampling

Put your product in the parent's hand as they leave, the perfect follow-up to the ad they just watched. Managed with full safety and age checks.

Built for

One audience. Several kinds of brand.

Toy & games brands

Reach parents and children together, in a play environment, at the point of consideration. Ideal for launches, seasonal pushes and on-site sampling.

Cinema & family entertainment

Your exact audience is sitting in ours, deciding what to do next weekend. Promote releases and holiday programming to families in day-out mode.

Family FMCG & food

Snacks, drinks, cereals and household family brands reach the grocery decision-maker in a positive leisure context, with sampling to drive trial.

Days out, leisure & travel

Theme parks, holiday parks, attractions and travel brands reach families in the exact mindset of planning their next trip.

We show our working

Numbers your media team can audit

OTS (Opportunity-To-See) is the standard currency for out-of-home and screen media. Here's exactly how we derive ours, per venue.

Screen OTS, worked example

Jungle World Park Leyland, from live booking-system footfall
Annual family visits60,550
Average dwell time per visit2 hours
Advert plays per hour (30s spot, 10-slot loop)12
Advert plays per visit24
Annual screen OTS (60,550 × 24)~1,450,000
These are opportunities-to-see, delivered to a present, seated audience, not verified individual viewers, and we label them as such. Applying a conservative 50,000-visit average across 114 venues, the network models to over 130 million screen OTS a year. Footfall for our own venues comes from live booking systems and is evidenced on request; wider network figures are modelled estimates.

A maximum of 10 advertisers share the loop at any one time, so with a 10-slot, 30-second loop your advert is seen roughly every 5 minutes, around 24 times during a typical two-hour visit. Category exclusivity is available, so you can be the only brand in your category in a venue.

Run a play centre?

Turn your screens into a monthly income.

You already have the screens, the footfall and the dwell time. Loopzter turns them into a revenue line, and we handle all the ad sales. You just run your venue.

Sign your play centre up →
The Loopzter promise

You see exactly what you paid for.

Every campaign comes with a proof-of-play report showing when and how often your advert ran. If we don't deliver the screen time we agreed, we keep your campaign running, free, until we do. Most media won't show you this. We lead with it.

For your media team

The questions a buyer asks

How reliable are the footfall numbers?

Footfall for our own venues is drawn from live booking systems. Across the wider 114-venue network we use conservative modelled averages, clearly labelled as estimates. OTS figures are modelled on the transparent assumptions shown above, and labelled as opportunities-to-see rather than verified impressions. We're happy to evidence the underlying data during planning.

Can I buy a single venue or a single format?

Yes. Campaigns run from a single format at one venue to a full multi-format buy across the whole network. Screen is the recommended lead format, with table talkers, booking-confirmation ads, email, social and sampling built around it.

How many other advertisers share the screen?

No more than 10 advertisers share the loop at any one time, so your advert plays roughly every 5 minutes and around 24 times during a typical two-hour visit. Category exclusivity is available on request, so you can be the only brand in your category in a venue.

How does the QR / impulse buying work?

We place a QR code on your screen advert. Families scan it during their visit to claim an offer, enter a competition, download an app or buy on the spot. Every scan is trackable, so you get a direct, measurable response from the screen.

How is the audience verified as family?

The environment does the targeting. Every visitor is a parent or carer with children aged roughly zero to ten, doing a paid family activity. There's no meaningful non-family audience to pay for, which is why wastage is minimal versus broadcast or social.

How is pricing structured?

By format, venues and flight length, with volume and annual-commitment rates for national buyers. Request a rate card and we'll send current pricing with the full reach and OTS breakdown.

Request a rate card

Get the numbers your plan needs.

Tell us the brand and the brief. We'll send current rates, the full reach and OTS breakdown, and format availability, everything your media team needs to plan a campaign.

  • Current rate card and volume pricing
  • Full reach, OTS and frequency detail
  • Format availability and lead times
  • The full media pack, the moment you submit

Request a rate card

We reply within one working day.

Your media pack is ready

Everything about the network, the venues and the formats.

Download the media pack
PDF · opens in a new tab
We'll also be in touch within one working day.

Used only to respond to your enquiry.