In-venue product sampling: putting your product in a parent's hand

Why sampling still beats almost everything

For a food, drink or family product, trial is the single biggest driver of a first purchase. It is one thing to see an advert, and another to actually taste or hold the product. Sampling collapses the distance between awareness and buying, which is why brands keep coming back to it.

Why a play centre is ideal

You have the right audience (families with young children), in a relaxed and receptive mood, with time on their hands. Parents are open to trying things that make the visit easier or more fun, and children are enthusiastic samplers. It is a far warmer setting than a busy supermarket aisle.

The screen and sample combo

Sampling works hardest next to the screen. Families see your advert on the big screen during their visit, then take the product home in their hand as they leave, the perfect follow-up to the ad they just watched. The screen opens the loop, the sample closes it. See how to advertise to families for how the two fit together.

Doing it safely

Sampling to families comes with real responsibility. Samples must be safe and appropriate for a family audience, fully compliant with UK labelling, and clearly marked for allergens and age suitability. Every activity is approved in advance, and samples are handed to a parent or carer, never directly to a child. The full requirements are on our artwork and sampling specifications.