Screen advertising for cinemas and family entertainment brands

Your audience is already in ours

Families sitting in a play centre are, almost by definition, families who love a day out. They are relaxed, together, and often already thinking about what to do next weekend or over the holidays. For a cinema or family attraction, that is your exact audience, caught in the right frame of mind.

Why the screen suits entertainment brands

Entertainment sells on emotion and motion, and a big glowing screen is built for both. A short clip of a film, a ride or an attraction does far more than a static poster, and it plays on repeat throughout a long family visit, so your release or offer is seen more than once.

What to promote

• Film releases and their opening weekends.
• Attractions and theme parks, especially seasonal and holiday programming.
• Memberships and season passes to families who already visit attractions.
• Holiday events and school-holiday activities.

Turning attention into bookings

Add a QR code so a parent can check showtimes, book tickets or claim a family offer while they are sat there, and line the campaign up with your release or holiday window for maximum effect. For the mechanics, see how play centre advertising works.